The core business challenge in tackling this TVC was that while the hero product was Magnum Mini, the “mini” aspect of the proposition was not highlighted enough.
The solution: to address the “mini-ness” of Magnum Mini in an easy-to-understand visual play, in the very beginning of the TVC.
The result:
Art Director: Melvin Poon
Copywriter: Tan Keat Houng
Video Editor: Mkay Yap