the teaser trailer
Melvin is an award-winning art director specialising in digital- and social-first creatives. He conceptualises and executes. He's versed in Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, and Google Web Designer. Day to day, Melvin crafts integrated campaigns that span across ad, PR, social, and content.
Melvin is an award-winning art director specialising in digital- and social-first creatives. He conceptualises and executes. He's versed in Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, and Google Web Designer. Day to day, Melvin crafts integrated campaigns that span across ad, PR, social, and content.
TL;DR: read the reviews here.
act 1: the setting
He began in “traditional” advertising, conceptualising print campaigns and TVCs for clients like Burger King and Garuda Indonesia. During this time, he developed his nimble attitude towards developing his characteristic Big Ideas – seeking out the heart of the client’s business problem and crafting elegant solutions.
He began in “traditional” advertising, conceptualising print campaigns and TVCs for clients like Burger King and Garuda Indonesia. During this time, he developed his nimble attitude towards developing his characteristic Big Ideas – seeking out the heart of the client’s business problem and crafting elegant solutions.
act 2: a bit of an origin story
Seeking to challenge himself, he developed his craft further to encapsulate digital, social media and brand activation work. In the last eight years, he's worked with a multitude of clients, local and international, across various industries, including Facebook, Google, Amazon, Match Group, Samsung, PUMA, OCBC, AIA, Singapore Airlines, Garuda Indonesia, Japan Airlines, F&N, Burger King, KFC, and Nestlé.
Seeking to challenge himself, he developed his craft further to encapsulate digital, social media and brand activation work. In the last eight years, he's worked with a multitude of clients, local and international, across various industries, including Facebook, Google, Amazon, Match Group, Samsung, PUMA, OCBC, AIA, Singapore Airlines, Garuda Indonesia, Japan Airlines, F&N, Burger King, KFC, and Nestlé.
act 3: some action sequences
In 2016 and 2017, he worked with Facebook’s Creative Shop to establish and deliver the PockeTVC and Create-to-Convert best practices globally. He facilitated Hackathons and Sprint sessions regionally – steering clients, their internal creative teams, and their agencies on how best to use Facebook. From this, he garnered several projects featured on FB’s success stories and case studies.
In 2016 and 2017, he worked with Facebook’s Creative Shop to establish and deliver the PockeTVC and Create-to-Convert best practices globally. He facilitated Hackathons and Sprint sessions regionally – steering clients, their internal creative teams, and their agencies on how best to use Facebook. From this, he garnered several projects featured on FB’s success stories and case studies.
In 2018, Melvin led content creation on Samsung SG’s social platforms.
the now
He now serves as Senior Content Creator with TBWA, delivering cross-platform creatives that span beyond just social – from film, print and digital, to OOH executions and experiential brand activations. Self-driven, always learning, and adding skills to his arsenal – he continues to grow, showcasing these new skills on current client work.
He now serves as Senior Content Creator with TBWA, delivering cross-platform creatives that span beyond just social – from film, print and digital, to OOH executions and experiential brand activations. Self-driven, always learning, and adding skills to his arsenal – he continues to grow, showcasing these new skills on current client work.
the credits
Effie Awards APAC 2022 (Finalist) – AIA – What Will You Do When They Grow Up?
Effie Awards Singapore 2022 (Bronze) – AIA – What Will You Do When They Grow Up?
MARKies 2022 (2 Golds) – AIA – What Will You Do When They Grow Up?
Marketing Interactive PR Awards 2022 (1 Gold, 1 Bronze) – AIA – What Will You Do When They Grow Up?
MARKies 2020 (2 Golds) – Japan Airlines – Fly Once, Fly Always
Marketing Excellence Awards 2019 (1 Bronze, 1 Finalist) – 100PLUS zero – Launch
Facebook Success Stories 2017-2018 (5 featured) – Nestlé PH, Nestlé VN, Carousell PH, Toyota TH, Magnolia PH
Laurels 2016 (1 nominated) – Burger King Chicken Fries
Design Council 2016 (won) – Study Award
Ngee Ann Polytechnic 2011 (won) – Outstanding Achievement
Effie Awards APAC 2022 (Finalist) – AIA – What Will You Do When They Grow Up?
Effie Awards Singapore 2022 (Bronze) – AIA – What Will You Do When They Grow Up?
MARKies 2022 (2 Golds) – AIA – What Will You Do When They Grow Up?
Marketing Interactive PR Awards 2022 (1 Gold, 1 Bronze) – AIA – What Will You Do When They Grow Up?
MARKies 2020 (2 Golds) – Japan Airlines – Fly Once, Fly Always
Marketing Excellence Awards 2019 (1 Bronze, 1 Finalist) – 100PLUS zero – Launch
Facebook Success Stories 2017-2018 (5 featured) – Nestlé PH, Nestlé VN, Carousell PH, Toyota TH, Magnolia PH
Laurels 2016 (1 nominated) – Burger King Chicken Fries
Design Council 2016 (won) – Study Award
Ngee Ann Polytechnic 2011 (won) – Outstanding Achievement
Melvin was one of 9 Ogilvy Young Turks, the junior management board in Ogilvy Singapore.
He also managed, curated, and created content for @ogilvysg on Instagram.
the cast
TBWA\Singapore – Senior Content Creator (July 2021 - Current)
Ogilvy Singapore – Art Director (Aug 2018 - Oct 2019), Senior Art Director (Oct 2019 - July 2021)
Cheil Singapore – Digital Creative (Dec 2017 - Jul 2018)
The Idea Lab – Art Director (Mar 2014 - Nov 2017)
Crush Advertising – Studio Designer (Mar 2011 - Nov 2011)
Ngee Ann Poly (Internship) – Designer (Mar 2010 - Mar 2011)
TBWA\Singapore – Senior Content Creator (July 2021 - Current)
Ogilvy Singapore – Art Director (Aug 2018 - Oct 2019), Senior Art Director (Oct 2019 - July 2021)
Cheil Singapore – Digital Creative (Dec 2017 - Jul 2018)
The Idea Lab – Art Director (Mar 2014 - Nov 2017)
Crush Advertising – Studio Designer (Mar 2011 - Nov 2011)
Ngee Ann Poly (Internship) – Designer (Mar 2010 - Mar 2011)
This is Melvin. In his free time he skates (and falls), games (casually), plays the guitar (pretty horribly if you ask me), and catches up on Apple news (he's a bit of a nerd.)
Call/text him at
+65 9736 0213