To ensure NESTLÉ VN's ads captured attention quickly and made a lasting impression, we restructured the story its TV ads told by starting with the most important frames featuring key messages, rather than revealing them at the end. The ad kicked off with eye-catching festival greetings and NESTLÉ branding upfront, along with animated Vietnamese characters who spread festive cheer. 
We then tailored the ads for a sound-off mobile environment by including captions, and resized its 16:9 video into 1:1 format, helping to present the story more clearly on a mobile screen.
The result:
Team Lead: Melvin Poon
Art Directors: Melvin Poon & Shaun Teo
Copywriter: Tan Keat Houng
Video Editor: Mkay Yap