The NESTLÉ All Purpose Cream campaign centered on a series of 4 humorous caricatures of Filipino Christmas “Kill Joys”—character stereotypes who are difficult to please even during the most joyous time of the year. Over the course of the video series, each character was won over by delightful dishes made with NESTLÉ All Purpose Cream.
To capture attention quickly, we first repurposed its 60-second videos into short 6-second videos that showcased unique facial expressions, and highlighted branding upfront, ending with the key message of “choosing the Number 1” cream. All videos were delivered with captions for a sound-off environment and optimised to a 1:1 ratio for mobile.
The result:
Team Lead: Melvin Poon
Art Directors: Melvin Poon & Amos Tee
Copywriter: Tan Keat Houng
Video Editors: Mkay Yap & Shanice Tan