Hawaya is a “serious matchmaking” app for Muslims seeking a life partner. Hawaya is owned by Match Group, who owns Tinder, Hinge and Match.com
We were tasked with:
• Designing the visual system,
• Brand tonality across platforms,
• Typography,
• Illustrations.
Considering that the brand originates from Cairo and is made for Muslims, we need to be hyper-aware of regional customs as well as local sentiment.
As such, while selecting the typography, we carefully chose those that could best represent Hawaya’s origins, while still reflecting the brand’s values. A similar considered approach has been taken with the visual design of the brand.
