Successfully clinched a 2-year contract and launched Burger King Singapore's Instagram page.
Task: Create an Instagram account for Burger King Singapore and garner 5000 follows by the end of 2016
Solution: Using Burger King's brand guidelines, we created a content bucket that made use of pop culture references, colloquial terms and hashtags to keep fans interested.
Start date: 24 February 2016
Followers as of 14 November 2016: 7,235 followers.
Surpassed client's initial target of 5,000 followers.
Creative Head: Tham Yin May
Art Director: Melvin Poon
Copywriter: Winona Wee