The Brief
Burger King is releasing its famous Mushroom Swiss with an extra ingredient: MORE mushrooms! With the addition of premium Shimeji mushrooms, the Gourmeji Mushroom Swiss is set to appease all mushroom lovers. Produce a 360 campaign encompassing print, social media and a 20-sec TVC.
Burger King is releasing its famous Mushroom Swiss with an extra ingredient: MORE mushrooms! With the addition of premium Shimeji mushrooms, the Gourmeji Mushroom Swiss is set to appease all mushroom lovers. Produce a 360 campaign encompassing print, social media and a 20-sec TVC.
Creative Head: Tham Yin May
Art Directors: Melvin Poon & Melvin Poon
Copywriter: Tham Yin May & Keat Houng